Martín Arzuaga · Senior SEO Consultant
Hi, I'm Martín. I make websites easier to find.
Senior SEO Consultant focused on technical SEO and on getting brands cited by AI assistants. This is my personal corner of the web.
About me
I've been working in SEO since 2015, first in-house, then at an agency and now as a consultant. I like the technical side: how sites are built, crawled and understood, and lately how AI assistants decide what to cite.
Experience
Over ten years in SEO, from in-house to consulting
Mar 2018 – Present
Independent consultant → Optimizance
Role
Senior SEO Consultant
Highlights
Working directly with clients since 2018; in January 2025 that work became Optimizance, my SEO consultancy.
Mar 2024 – Mar 2025
Peak Activity
Role
Senior SEO Consultant
Highlights
SEO for some of the largest footwear and apparel retail brands in the US.
Oct 2021 – Dec 2024
dahseo
Role
SEO Manager
Highlights
Led SEO strategy for more than 30 agency clients, and automated our audit process to cut its time by 90%.
Sep 2015 – Mar 2018
Trafilea
Role
SEO Manager
Highlights
My first SEO role. I grew the team from five people to thirty and we beat our revenue targets every year.
What people say
From LinkedIn recommendations. Translated from Spanish.
"Martín Arzuaga is an ace up the sleeve for any web professional." He has always delivered quality work, on time and as required, and shown his commitment by bringing his own ideas and knowledge.
María Laura Engelbrecht
Chief Marketing Officer & Partner, Grupo Thera
"I recommend Martín above all for his human quality and his willingness to help every colleague," and for his technical skills.
Lucio Wainberg
Helping companies adopt AI at Pento
"I highly recommend Martín as a provider for your business." He is proactive and efficient, with very good ideas.
Fanny J. Diaz Furtado
Dentist, client
"Effective, willing and responsible: everything you need when hiring someone." He brings ideas, leaves his ego aside and keeps asking questions to learn a little more every day.
Carr Spinella
Senior Digital Project Manager
Work with me
Need help with SEO? That happens at Optimizance.
Optimizance is my SEO consultancy. I work with brands on technical SEO, from audits to ongoing consulting, and on their AI visibility. Your message goes straight there.
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Find me online
Let's connect
The fastest way to reach me is LinkedIn.
Martín Arzuaga
Senior SEO Consultant
© 2026 Martín Arzuaga